We created ‘the story’. To translate the ‘meaning of our lives’ into ‘movies’ And link those events Going to a plot that has meaning for us. To create some meaning, we search for meaning even in still images or photograph, illustration, etc. Actually, there is a storytelling in the photograph. But the narrative We will have time to see that image. And reflecting on the thoughts of some of our lives But the movies are different. When we watch, we don’t have enough time to think about ‘that kind of meaning’ by will work differently. Because the film will make us focus on the action When we watch it. We will not talk about the emotions in the motion picture. Like when we watch the short video clip, we will not talk about meaning. But you will say about the action in video clip instead of meaning such as, What happened in the video clip?

As we are filmmakers We have to arrange the data. Pieces of footage together To control the direction of the story that came out and tells the story You have to pull the information out and make it happen. We can create many meanings in the clip. And we put together data

We want to make people watch. Want to keep watching As for the audience, there is a duty to link those stories together. It’s like connecting the dots. Many people connect together at different times.


Which shot do we need to film? In order to create an impressive moment We must lead people in the right direction. Otherwise, the mind of the person may fall in the direction that we don’t want the story to be like that.


  • This is the point where people get stuck first. This point is very important. Because if you make a mistake then We won’t be able to bring people back.
  • Create various characters, locations, general concepts and styles
  • tone set for the rest of the movie
  • Does not indicate the purpose of the movie


  • The purpose is to tell here.
  • Enter the subject quickly


  • is the purpose of the story All matters Will build up to the climax of the story if we do not create it correctly The story will not have Climax.
  • If there is no Climax, No purpose of the matter
  • build to the right climax


  • The end or closure.

If assuming we make an advertisement movie, the important thing is not the product itself. But what is the product that gives to us, saves time? Or what? Like the Apple ads There was a child writing the handwriting and ending. Saying that ‘change the way we learn’ is changing the way we study. At the moment that we have watched video clips, We felt that It changed the way of learning. It is education that worth to invest. The ad doesn’t tell what features it has. It’s tell ‘benefit’ quality.

Don’t let it all release !!

Let it have a puzzle. Making a movie is like playing with the emotions of the audience. We have to know what time we should stop. Like a standup comedian Who knows the time to stop the audience to laugh There should be a reason for the audience to continue to see our story. It’s like having two pieces of steak, the same piece. Put one dish well. With flowers adorned on the table, We placed the candle at the spot. And having nice utensils, beside the other, put in a Big Mac box to eat on the car What kind of flavor will make it better? Is it a presentation? In spite of the things inside But we package it well And send the message well The audience will be able to enjoy the movie. Whatever is interesting If we look as a storyteller

If your movie cannot be explained in one sentence,Your movie is not a high concept

camera angle


High angle shot
Place the camera above the object. Shot down on an object or person showing weakness or vulnerability of a person

Low angle shot
Place the camera under the object. Shows power pose.

Eye level shot
There is no effect, but be careful because it will affect other shots that we have already taken. And it will cause other shot to lose the effect

Point of view shot
Is the view that the character sees

Bird eye view
View from the top
We put in order to show other view than the normal camera view (human). We show that we can use any camera angle. (The camera is anywhere of the top)

Dutch camera angle
Tilt the camera a little. Makes it feel like lacking orientation if we shoot still image and it isn’t perpendicular to the line of the image will make the image unattractive Looks like a tilted world Or going to fall This is the purpose of this camera angle, look like world collapse, but do not tilt too much